During the process of production of both the main product and ancillary texts i kept in mind that the way to make the combination effect is the keep it consistent.
A good example of this consistency is the fact that the font used for the text in the trailer is the same as that used on the poster, the font is quite distinctive and this should mean the if somebody were to see the poster with the font on they could link it with the trailer, which would improve advertising.
The font is key to the effectiveness because if the font is not recognisable then it won't matter where it's seen as people won't remember it. fonts such as Harry Potter are know globally and no matter what a piece of text could say, if it is in the font, people will relate it to Harry Potter. i tried to pick a font that wasn't similar to any fonts that are already famous or well known. this will improve the chances of somebody relating it to my film rather than anything else.
The colour scheme of the text is also consistent using the shiny metal effect, often films use the same font in different colours to colour code sequels or sagas so i wanted to make sure i kept the colour the same so it would be known that it relates to this certain film.
The font however doesn't apply to the magazine as after doing research i have found most magazines don't use the same font. however the picture is created from the text of the tagline "Everyone leaves a trail" which connects directly to the poster as well as the film trailer itself.
No comments:
Post a Comment